Southern University Becomes the First HBC to Enter the CBD Industry

Southern University became the country’s first historically Black college to become involved in the CBD industry. The school announced a new anti-inflammatory product line with Ilera Holistic Healthcare at New Orleans’ H&W Drug Store Dispensary on Thursday. Southern is one of only two permit holders in the state’s medical marijuana system, along with Louisiana State University.

“Our goals with this line is to support all communities by creating access to wellness products at affordable price points,” commented Dr. Chanda Macias, CEO of Ilera in a press release. “No one should endure the stress of trying to balance a healthy lifestyle at high costs, that within itself is unhealthy,” she continued. 

Courtesy of Southern University and ALAFIA Wellness, Peace, and Equity

The line has been dubbed ALAFIA, a word which means inner peace in the Yoruba language. Southern University officials expressed their hope that the project would inspire similar partnerships across the country. 

“This is an exciting time for healthcare and business here in the state of Louisiana, and Southern University is honored to be a part of it all,” said Ray L. Belton, president of the Southern University system. “Southern has been a leader in agriculture and the sciences for

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